In the article , it states that Disney+ (Disney’s streaming service) has decided to pull several movies from the children’s profiles as they are deemed very controversial and presents stereotypes of people and cultures in a negative and harmful way. For example the article later talks about the Disney classic The Aristocats and how cat in particular is a caricature of an East Asian person however is portrayed with racist connotations as he has exaggerated stereotypical traits such as slanted eyes and buck teeth, as this is how the Western world viewed East Asian people, relating to Stuart Hall’s theory of stereotype and representation he states that media often uses stereotypes to reduce people down to cliches and are usually a result from inequality, as the Western World most likely had more power and control over countries such as China when the film was made, making them believe it was okay to produce a film like this however Disney stated ‘”These stereotypes were wrong then and are wrong now” but still went forth with creating films that features these stereotypes.Furthermore, this character sings in poorly accented English,voiced by a white actor further supporting Hall’s that stereotypes result from inequality as the character is voiced by a white actor it shows that possibly upper class white males see themselves as superior to foreigners ; as this portrayal reinforces the “perpetual foreigner” stereotype, while the film also features lyrics that mock the Chinese language and culture.
The article talks about an advertisement where it features a series of short films about middle-aged fathers and how their teenagers are trying to give advice on what drink products are healthier for them. However this advertisement has come across controversial as people have accused it as being sexiest and ageist against middle aged men as one clips shows a shaming his dairy-drinking father who is 55, by calling 55 a ‘difficult age’ suggesting that older men may be difficult or not understanding,relating to Stuart Hall’s theory of stereotypes and how many people perhaps teenagers have this stigma that their fathers or men over the age of 50 are difficult to communicate with and it’s hard to make them change their ways even if it is swapping from dairy milk to oat based milk, as they are already used to it. The advert also links to Levi-Strauss’s theory of binary oppositions and they way in which these binary opposites are resolved to have ideological signification, the advert/article shows that teenagers are the ones giving their fathers advice when it it usually the other way around, Strauss also says that these binary opposites communicate meaning to the audience, therefore by the advert showing this representation of children/teenagers trying to give advice to their fathers, then maybe the fathers should start listening to them.
Molly Goldthorpe Media 